Offended by the Carl’s Jr. Super Bowl Ad?

While watching Good Morning America, I learned Super Bowl commercials are being leaked. One in particular has upset some people. I watched the commercial promoting Carl’s Jr.’s latest all-natural beef campaign and wondered what all the fuss was about. carl's jr

A woman strolls through a farmer’s market while men stare. She has bare shoulders and walks by strategically placed vegetables like an Austin Powers’ spoof. While passing by a table full of ice, she appears naked. When the camera pans around the table we see she is strutting through the crowd wearing a bikini top and shorts.

My first reaction? “Ha! She looks all-natural to me, alright.” As a woman with bionic or totally fake boobs after a double boobectomy, I appreciated boobs. I can’t understand why some people find this ad so offensive. They would like to see it pulled.

In the 60’s and again in the 70’s and 80’s, women abandoned bras. Now we live in a conservative time when nipples are covered by padded bras. This commercial didn’t reveal nipples, just a lot of skin and monster cleavage.

I would guess if this aired in July when we’re used to seeing skin, it wouldn’t be such a big deal. I think that’s the essence of the problem, being used to it. Imagine what the Victorians would think. Is that where we’re headed?

This is a commercial, not a new fashion trend. Cheerleaders wear pretty skimpy outfits. My daughter is getting ready to tryout for a pro team and I support her.

In my opinion, Carl’s Jr. could have taken all-natural to whole new level of controversy. Picture a pep band marching onto the the football field followed by a line up of naturally voluptuous cheerleaders who proceed to do a kick line. Yep. That probably would have been pulled, but it would have gotten a smile from me!

NOTE TO CARL’S JR.: Feel free to use my idea…

And just to clarify for new readers. I am a very happily married heterosexual woman, but I really appreciate boobs after losing mine. 

It will be interesting to see if the commercial airs. Personally, I’ll be disappointed if they don’t run it. It’s a great ad campaign since I remember they’re serving all-natural beef! As someone who survived cancer, I’m glad to see a fast-food restaurant with a healthy choice containing no antibiotics, hormones, or steroids.

Here’s the commercial:

What do you think?

128 thoughts on “Offended by the Carl’s Jr. Super Bowl Ad?

  1. I’m not offended, just tired of them “lying” to me about the size of the burgers, lol. These commercials should come with a warning, “Some objects in this commercial appear bigger than they actually are” ;-). And I don’t know about you, but the near orgasmic reactions the women have to eating the burgers? I’ve salmon that was so delicious I nearly had a “moment”, but I’ve yet to eat at Carl’s Jr. (while wearing my bikini and sitting on my classic mustang…all tight, and toned, don’t’cha know) and get that excited. :-).

    Liked by 1 person

    • Hahaha! I’ve never been close to orgasmic while eating fast food either! I know they can embellish food with paint etc, as long as it’s still food, but you could be right. They could be super-sizing it too!

      Liked by 1 person

  2. Yes that is a Hardee’s commercial where we live. And really similar to all the other Hardee’s commercials that target men as their target market. This is simply marketing, pure and simple, trying to get male’s attention. Who is making a fuss? Wendy? And you are right, it does parallel every Austin Powers movie. Did those same people get up in arms over that tongue in cheek spoof? I didn’t see any shoppers at the all natural market squeezing any cantaloupes, checking for freshness?

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    • Hahaha! You’re right! Men are their target audience since more men than women will watch the Super Bowl. No sexism there, just fact. I didn’t know Carl’s was affiliated with Hardee’s!

      Like

      • Yes, that is the exact same logo, branded colors plus voice and theme of all the Hardees commercials here. We don’t have any Carl’s on this side of the continent that I know of..just Hardees. Who ya rootin for?

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  3. It’s clearly tongue in cheek! It amused me. I personally don’t find it offensive, but then I often don’t find things offensive that other people do, and then I start thinking maybe I SHOULD find it offensive, hehe. I’m going to come back later and read more comments here, because I’d like to know the specific reasons if people come forward saying they are offended by it (I mean that genuinely, I’m open to consider other opinions).

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    • I’m interested too. I have reeeeally wide parameters for what’s acceptable. Maybe it’s growing up with SNL and Monty Python. To me, the problem is with what some think is objectifying women. I think the more people are exposed to women’s bodies, the less offended they will be. Everyone needs a few days on a nude beach. Right???

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      • There are double standards too aren’t there, I always think when I hear objections to things like this, how would it be if it was some rippling-muscled guy strutting his stuff, would people be equally outraged? I realise the difference is partly because of the whole history of women being treated in x y z ways, but still, ya know? (she says very articulately).

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        • That is so true!! I instantly thought of Calvin Klein ads. The newest Justin Bieber ad, not so much because Justin Bieber, but that’s where Mark Wahlberg got his big break with his wash board abs.

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  4. I enjoyed it. Reminded me of the Austin Powers movie, and that was pretty harmless. Very tongue in cheek. Funny thing though. The size of the burger. Here in Australia, that would be a size of a Trucker’s burger up at the petrol station.

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  5. NO Carl’s Junior here in Canada so I have not seen this. “Nothing between me and my Carl’s Jr”? Calvin Klein/Brooke Shields ad rip off much?
    It’s an ad.. it’s doing what they wanted– to get people talking. Nothing offends me anymore except, the killing and mistreatment of animals on film and on the news. Now that gets me going:

    Well, hell, you asked! 🙂

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  6. People get too worked up over their bodies. I can’t believe that we’re still a country with such groundless puritanical sensibilities.
    Breasts are not sex organs, they are sex characteristics, and I doubt anyone would have raged if the commercial featured a nearly topless man.
    #FREETHENIPPLE, baby.

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    • That’s my position on this too. It’s a double standard and all in good fun. We need to be exposed to women’s bodies more often and no one would notice. Other countries have wider parameters and healthier body image. The sooner we step away from ultra-conservative ideas about women, the better. We need to embrace and appreciate women’s bodies and boobs in particular, natural or fake like mine!!!
      Thanks Ensis!

      Liked by 1 person

  7. I thought it was funny – guys will look, and they’ll look at girls who are a lot more covered up than the model. And then there was the careful placement of apples and cantaloupes and any other roundish kind of produce in existence…

    As for the burger, yes, please let us know what size they really are! I’m betting on something a lot closer to a McDonald’s regular burger, triple A.

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    • Hahaha! Triple A. I love it! I’ll let you know. I will do some investigative reporting this weekend.
      That is so true about some guys. Others would be uncomfortable and would be embarrassed to be caught staring. I would stare right along with them! I thought the Austin Powers take-off was hilarious too.

      Like

  8. Advertisements are supposed to attract attention and that’s exactly what this one’s doing. I long ago came to the conclusion that there are those among us who live to complain … and they’re the same souls who refuse to turn off their televisions and mind their own business.

    I’m more offended by a fully-clothed man carrying a Bible than any woman in a bikini with a burger.

    Like

    • We all have our lines, that’s for sure.
      I agree that we live in a complaining society. There is always someone offended by something. Do you think it’s worse now because political correctness has gone too far?

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  9. Heh.. here Carl’s Jr. are called Hardies… and they run the same ads, constantly trying to gather the “In” crowd and kids… and what’s so funny is after running those ads now for almost 10 years… Hardies is still known as the Old Folks Hangout from Breakfast through Lunch… with little to no business other than a few drive through fried chicken rustlers after 1 PM. But, they keep trying… anything..

    Liked by 1 person

    • That is so true!!! I didn’t know Carl’s and Hardee’s were the same until today. Hardee’s definitely has that rep. Not so sure about Carl’s. Could be! I haven’t ever hung out in one, but plan to pick up an All-Natural burger this weekend to see if there as big as the ad!!! I’ll look around to see if I spot a geriatric crowd!
      Thanks for weighing in, SOT!!

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  10. Ha! I can see why this will bring a lot of BUZZ to the table. She’s got quite the melons! They are definitely targeting a mostly male audience on Superbowl Sunday. The add does not offend me but I get tired of the same ‘ol objectification of women. Bodies are beautiful and should be celebrated but why do they portray her as the typical “dumb blonde bombshell”? Maybe if they had shown a business-like powerful woman doing this it would be more empowering and effective? Bottom line though, I love me some burgers!! Mr. B and I are at a conference and we ate at a burger joint last night. The avocado- ranch Burger was my choice and it was juicy and delish! 🙂

    BTW, WP said that it will take a while for my old comments to get directed to my right site but that all new comments should be corrected! You are my first new comment so let’s see if this is finally fixed!!
    Thanks for all your help! xoxo

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    • I know what you mean about objectification and I am usually pretty sensitive to that. It’s why I dislike the series, “Girls.” The graphic and uncomfortable sex scenes don’t move the plot along and seem gratuitous. But my first reaction was understanding the pun and laughing with them. For me, it didn’t cross a line. It’s just a funny commercial. Maybe it’s because I appreciate boobs more than ever before. I have often come down on your side of the line, but this time, I felt like it was it was okay to appreciate a gorgeous woman just for that alone. Maybe it’s the artist in me that appreciates the human body. I used to draw nudes and always preferred curvaceous women to skinny ones.

      I’m Jonesing for a burger now! After some of the commenters pointed out the huge size of it and wondered if it really was that big, I am going to stop in a Carl’s to do some investigative reporting. Ha!

      Liked by 1 person

      • I hear you about enjoying the ad. It’s refreshing to be “UN-politically correct” sometimes and just enjoy something for what it is. We do get overly sensitive these days. 🙂 🙂

        Tonight we are off for a Asian Fusion meal. 🙂 Hope you get your burger. xo

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  12. I can’t figure out how this is controversial in comparison to the one with the women crawling all over the car.

    Of course, I’ll never see it (even if they were to run it after the Super Bowl), because there are no Carl’s Jr. in my area. (The nearest is Waterloo, ON! There is, however, a Hardee’s in Marshall.)

    Liked by 1 person

  13. I’m not offended by the commercial, but I think there’s a big difference between objectifying women and objectifying shirtless men. If a well-endowed man was walking along in nothing but a thong swim suit, that would be equality. I agree we need more nude beaches, so people stop getting so worked up about wormen’s body parts. Or men’s. The biggest contradiction I see is how a woman is treated if she happens to be breastfeeding in public. Maybe Hallmark should feature that in their commercials. They’re all about family, right?

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    • Love your Hallmark idea. I agree about breastfeeding!
      I brought up my idea to write about this ad with my PT and she said the same thing about how uptight everyone is including the most obvious reasons why we have breasts! Breastfeeding is illegal in public places here in Boulder. I remember going to a friend’s house for a party and bringing my baby. When I started to nurse, discreetly, behind a blanket, she flew to my side and shooed me into a bedroom. How ridiculous!
      Thanks for your opinion!

      Liked by 1 person

      • My daughter needed to nurse her hungry baby while she was dining at a restaurant in Portland (not illegal). In deference to the packed dining area, she asked a wait person if there was a more discrete area where she could do so. She was referred to the bathroom. I wonder how many others there (including wait staff) would want to take their meals in a bathroom.

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  14. This is what I don’t get about society. We blatantly use sex to sell everything from hamburgers to toothpaste and then people are actually offended by something as commonplace as a chick in a bikini. It’s completely ridiculous! I have no problem with this commercial and find it much less shocking than those commercials they used to do with the hot chicks in bikinis licking Famous Star drippings off their fingers and touting the slogan “If it doesn’t get all over the place, it doesn’t belong in your face.” Get over yourself, America!

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    • You hit it right on the head. Commonplace. Who hasn’t seen an endowed chick strutting her stuff. Commonplace is right.

      Hahahahaahahaha! I never saw that commercial! That is gross. There’s another one out there with the take off of “Go F*** yourself.” I think it’s “Go Fun yourself.” That kinda shocked me and it’s a crappin’ commercial since I can’t remember what they are selling!
      Thanks for commenting, Jessica! Great points!

      Like

    • I’m going to Carl’s just to see if the hamburger is as big as the one in the commercial. It looks HUMONGOUS!!!
      I thought it was clever too. Much better than the car wash commercial that ran a few years ago.
      Thanks for weighing in, Diana!

      Like

  15. Objectifying a woman who looks like a sex machine on feet doesn’t upset me. In fact, it brings to mind Jayne Mansfield carrying two quarts of milk in front of her ample cleavage at the opening of “The Girl Can’t Help It” as Little Richard sings the title song. This kind of horndog visual metaphor has been around for a very long time. If the Carl’s Jr. buxom babe was beaten or violated in some way, that would cross the line in my mind’s eye big-time. I’d be red hot mad about that. But this is harmless. My all-time favorite hot chick Super Bowl ad is this one from 1992: http://www.youtube.com/watch?v=B02DGmkqDDU Do you remember it? It had a great song and was simultaneously sexy, silly and charming.

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    • I love that ad! So very cute, especially since the boys are oblivious…
      I thought you would be in agreement. Sex sells. It always has. I will have to watch that movie. It sounds hilarious. I don’t see anything wrong with a woman appreciated for beauty alone. The pun pulls it altogether! Did you see the size of that burger? I want to try one this weekend!
      Thanks for weighing in!

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  16. Objectifying, yes, but not offensive. The thing that I find offensive is it’s obvious with that body that she doesn’t actually EAT any of that food. She probably spit it out right after the take.

    Like the new, clean look around here, Susie!

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    • I used to be able to eat ANYTHING and stay thin, but you’re probably right. She’s most likely a vegetarian!
      Thanks so much! Ironically, before I saw your comment, I wondered if anyone noticed. The Wild Ride needed a facelift!

      Liked by 1 person

        • Ha! That’s great! With my surgery and still in a general anesthesia fog, I haven’t gone back. I had planned to share friend’s posts over there, but barely remember to share my own these days! Another week or two and I should be firing on all cylinders.

          I went to breakfast with my son today. It was my first time out and I left Roxy on her leash in the backyard the whole time I was gone!!! Thank God my leg ached after an hour of being out and I came right home. She could have been a mid-morning snack for coyotes!!! She was tangled under a table and yipping. Poor thing. Sheesh!

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          • I’ve been thinking of trying that with our dog, but that’s my fear. We have an electric fence so she won’t take off, but she won’t come when called. The times I’ve tethered her she ends up wrapped around a tree in 5 minutes!

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  17. That’s a great commercial! People see or don’t see (in this case) what they think is happening. Obviously most people don’t see that she is actually covered up in most of the ad until it is revealed that she is. If this had been a less well endowed woman I don’t think there would be any flack at all. Give your head a shake people…it’s a Super Bowl commercial. Who do you think their target audience is?

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    • Right!
      I think you make a great point about her breast size. Why does that make people feel uncomfortable? If I had a body like that, I’d flaunt it. Ha!
      I watched the commercial a couple of times and I still like it, but I am a pun queen!
      Thanks for dropping your opinion into the mix!

      Liked by 1 person

  18. As a photographer, I find the filming in the commercial is great. As a person who does not have a TV, and won’t see the Superbowl or any other show for that matter, it doesn’t matter to me what they put out there. As a man, I love breasts, and having fun with a sexy, busty woman for an ad… well… that was fun to watch.

    As far as I’m concerned if people don’t want to see this ad, turn off the TV, go get a snack or do something else while the commercial is on. It’s not like anyone is forcing anyone to watch the commercial. People do have choice when it comes to TV and one of those choices is to simply turn it off.

    I have never been to a Carl’s Jr., or seen their ads, besides this one, but as we passed a Carl’s Jr. the other day the person with me mentioned that Carl’s Jr. generally had sexy girls in their commercials. So is this commercial out of the ordinary for them?

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  19. I saw this yesterday and got a laugh. Well crafted humor. Satire, even. It’s funny
    There’s so much worse around on TV, movies, music videos, high schools…..and many many other ads
    People who are bothered by it should just use the time for a bathroom break. Old grannies used to say, “If you see something dirty in that, then it’s the dirty thinking inside your own head.”
    We have a couple of Carl Jr.s -not near enough- so it looks like that ad won’t be played in this market

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  20. Sex sells – always has – always will. It’s sort of a fact of life. I’m not offended by the ad, but I’m also not going to go out and buy that burger because of the commercial. I think anybody who uses these types of commercials knows that nobody is going to rush out and buy their product because some scantily clad voluptuous woman is in their ad campaign. I mean, I love Clydesdales and Dalmatians and puppies, but I hate Budweiser. I’m not going to buy Budweiser because I like their commercials. The same works in reverse.

    I would, however, like to see some scantily clad, six-packed dudes selling stuff sometimes. I do get tired of the big boobs and tight asses. I think we women should get some eye candy once in a while. Like those Old Spice commercials. We need more of those.

    Patricia Rickrode
    w/a Jansen Schmidt

    Like

    • I am so over it too. I feel like everyone misses the point of feminism. It’s not that we need to be over-protected or treated with kid gloves, we want to be treated like equals. This attitude sets us back instead of propelling us forward.

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  21. I can see both sides – the entire point of a commercial is to get your attention and for most of the male population, it works. If you are offended don’t eat there but don’t FORCE and IMPOSE your opinion on me – it’s sort of the way our country goes. If it offends the minority, then it must be bad and banned. Four Legs Good – Two Legs Bad – animal farm. Now, there isn’t a Carl’s Jr. anywhere near where I live, I personally like the Chick-fil-A commercials with the cows….. talk about some big ones, those produce almost 16 gallons a day!

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  22. Carl’s is genius. They paid a bizzilion dollars to promote their establishment to a large audience of men by using ONE thing that will get their attention … a woman. As if this is something new….people need to lighten up.

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    • Right? It is nothing new. So old a cave man probable did it. Now that was a clean and effective ad campaign. It only offended cave men!
      I found the First Bank commercials more offensive. They are directly at the naiveté of the Amish. I don’t think it’s fair that they’ll never be able to watch the ad to defend themselves!

      Liked by 2 people

  23. Personally, I’m offended by all these people being offended by everything and demanding bans, blocklists and triggers warnings. Video games and scientists are sexist, white teenage girls with braided hair are racist, the Vagina Monologues are exclusionary to non-cis people. The crazies are taking over!

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  24. As a parent with small kids, nekkid, or nearly-nekkid, anybody isn’t appreciated. Using sex to sell stuff is tiresome. Am I offended? Meh. But do I think they’re brilliant? No. Pretty lady with lots of skin in an ad is nothing new. I did enjoy your perspective, though. Made me smile.

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  25. Hi Susie,
    What offended me most is that chick didn’t even offer me a hamburger. I mean, after all, I had to watch this “leaked” commercial and didn’t get so much as a smile. How ya doin’ gal? We’ll be leaving Florida in two more days, going back the windy, frigid hinterlands of the midwest. Be good to yourself ! 🙂

    Like

    • Hey Paul!
      It does seem rude for her to eat in front of everyone…
      I’m hanging in! 3 weeks after surgery and am feeling a lot stronger, thanks! Glad you got to escape! Safe travels. 🙂

      Like

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  27. You get ’em girl! Personally, seeing as how I do not possess said boobs . . I have a deep and abiding appreciation for them.

    And I don’t care what they say….that’s a great commercial. Umm, what was it for again?

    Liked by 1 person

  28. BEWBS!!! BOOBIES!!!! SWEATER PILLOWS!!!

    Yeah, I’ll admit I liked this commercial. I like all of Carls Jr’s sexy commercials. Heck, I’m a straight guy who loves women. I own up to it.

    This country has a strange hangup about nudity and should lighten up.

    Also, this commercial is a total ripoff of Austin Powers when he did it, and no one complained then!

    Like

  29. I enjoyed the slack-jawed, glassy eyed looks in the men’s faces as she walked by more then her walking by. I think it was LOL funny. IF we judge commercials for grabbing attention and getting people to talk, this one should win awards.

    Like

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