While watching Good Morning America, I learned Super Bowl commercials are being leaked. One in particular has upset some people. I watched the commercial promoting Carl’s Jr.’s latest all-natural beef campaign and wondered what all the fuss was about.
A woman strolls through a farmer’s market while men stare. She has bare shoulders and walks by strategically placed vegetables like an Austin Powers’ spoof. While passing by a table full of ice, she appears naked. When the camera pans around the table we see she is strutting through the crowd wearing a bikini top and shorts.
My first reaction? “Ha! She looks all-natural to me, alright.” As a woman with bionic or totally fake boobs after a double boobectomy, I appreciated boobs. I can’t understand why some people find this ad so offensive. They would like to see it pulled.
In the 60’s and again in the 70’s and 80’s, women abandoned bras. Now we live in a conservative time when nipples are covered by padded bras. This commercial didn’t reveal nipples, just a lot of skin and monster cleavage.
I would guess if this aired in July when we’re used to seeing skin, it wouldn’t be such a big deal. I think that’s the essence of the problem, being used to it. Imagine what the Victorians would think. Is that where we’re headed?
This is a commercial, not a new fashion trend. Cheerleaders wear pretty skimpy outfits. My daughter is getting ready to tryout for a pro team and I support her.
In my opinion, Carl’s Jr. could have taken all-natural to whole new level of controversy. Picture a pep band marching onto the the football field followed by a line up of naturally voluptuous cheerleaders who proceed to do a kick line. Yep. That probably would have been pulled, but it would have gotten a smile from me!
NOTE TO CARL’S JR.: Feel free to use my idea…
And just to clarify for new readers. I am a very happily married heterosexual woman, but I really appreciate boobs after losing mine.
It will be interesting to see if the commercial airs. Personally, I’ll be disappointed if they don’t run it. It’s a great ad campaign since I remember they’re serving all-natural beef! As someone who survived cancer, I’m glad to see a fast-food restaurant with a healthy choice containing no antibiotics, hormones, or steroids.
Here’s the commercial:
What do you think?